Anti-Aging Psychology

Anti-Aging Psychologist Dr. Michael Brickey

Archive for January, 2008

Boomer Advertising

Posted by drbrickey on January 24, 2008

Anti-Aging Psychologist, Dr. Michael Brickey

Action to take

Take a tip from Madison Avenue ad firms and pitch your lifestyle to the
age you choose to perceive yourself to be.

Why

Advertisers call it psychographics–using demographics in marketing to
determine the attitudes and tastes of a market segment. For Baby Boomers
psychographic studies prompted marketing to the Baby Boomers’
perceptions of their age and lifestyle. Boomers perceive themselves as a lot
younger than we used to associate with their chronological ages. Hence
50 is the new 30, etc. Some may see it as denial. I see it as supremely realistic.

Our perceptions and stereotypes for what people are supposed to be like at
40, 50, 60, etc. are typically based on how our parents’ generation aged.
We have to have some reference and our parents have been our role models.
But Boomers have a vision of being much younger than those stereotypes and
refuse to go along with expectations. Eventually, advertisers caught on and
marketed to their perceived ages. The ads in turn reinforced the Boomer beliefs
that they are forever young.

You can perceive of yourself as younger, older, or about the same as
stereotypes for your age. Thinking of yourself and your lifestyle as younger
fosters being more active, resilient, hopeful, and healthy. You’ve got to like choices
that give you everything to gain and nothing to lose.

Quotes

I can remember when the air was clean and sex was dirty.
~George Burns

Humor

The perfume industry missed one important Boomer psychographic.
Yes there are perfumes that make you smell sweet. But if
Boomer women really want to attract Boomer men, they need
a perfume that subtly, imperceptibly smells like pizza.
~Mike Brickey


Anti-Aging Psychologist Dr. Michael Brickey is keynote speaker and author of the Oprah-featured book, Defy Aging and 52 baby steps to Grow Young. The books and his Reverse Aging anti-aging hypnosis CDs comprise his anti-aging system.

Posted in Baby Boomers, Boomers, advertising, aging | No Comments »

Memory Quicksand

Posted by drbrickey on January 24, 2008

Anti-Aging Psychologist, Dr. Michael Brickey

Action to take

Avoid the “memory quicksand” of self-limiting beliefs about your memory.
Reject negative stereotypes and beliefs about aging. Rather see yourself as
nourishing your memory with healthy beliefs, good nutrition, and exercise.

Why

If you were taking a memory test, would it make a difference if you thought you
were competing against younger people? Against older people? Researchers at
Tulane and the University of Kansas gave 85 men and women between 48 and 62
standard word recall task—study 30 words for two minutes and then write down
as many as you can recall.

Researchers told one third of the subjects that they were testing their memory
against adults over 70. They told another third they were testing the memory
against adults in their twenties. Another third just took the test. Those competing
against younger adults and those in the control group scored the same.
Those competing against seniors did not remember as many words. Why?
Apparently the pairing suggested memory deteriorates with age and
compromised their performance.

The effect is a common one. After reading that men do better on math tests,
women did not perform as well as controls who were not exposed to the article.
Likewise men who think they are competing against Asian students on math tests
do not perform at their potential.

I’m not suggesting a Pollyannaish denial that memory doesn’t deteriorate some
with age. For many the deterioration comes from the effects of disabilities and medications.
Even with good health there is some decline. If you stay healthy, there is no reason
your memory can’t be quite sharp in your hundreds in areas that you use it. I.e.,
Don’t expect to easily learn a foreign language at 90 if you only know English.
But if you are a crossword buff, you still can be a crossword maven in your hundreds.
The same holds for skills like play bridge.

Often people don’t remember a name because they don’t pay attention when they
hear the name, don’t rehearse the name, or don’t even believe they are capable
of remembering a name. A good memory requires interest, effort (rehearsal and
making it memorable), and belief that you can remember. Our expectations and
actions have far more influence on our memory than most people realize.

Quotes

I can remember when the air was clean and sex was dirty.
~George Burns

Humor

A woman slapped her husband in the back of the head, and yelled,
“I found a piece of paper in your pants with Marylou written on it.”
“Calm down honey,” he said, “Remember last week when I went to the dog races?
That was the dog I bet on.”
The next morning, his wife smacked him again.
“What was that for?” he complained.
“Your dog called last night.”


Anti-Aging Psychologist Dr. Michael Brickey is keynote speaker and author of the Oprah-featured book, Defy Aging and 52 baby steps to Grow Young. The books and his Reverse Aging anti-aging hypnosis CDs comprise his anti-aging system.

Posted in aging, anti-aging, memory | No Comments »

Four Stupidest Things Americans Do To Their Skin

Posted by drbrickey on January 12, 2008

Anti-Aging Psychologist, Dr. Michael Brickey

Action to take

Make sure you protect your skin from the sun every day you–
are exposed to the sun and only use skin care products that are:
~pH balanced
~free of mineral oil
~free of dyes and fragrances

Why

A friend called me in distress. To celebrate his birthday his kids washed
his new car–only they used Brillo scouring pads. What would you say to the kids?
We periodically replace worn out cars. Most Americans do the equivalent of a
car wash with scouring pads to their skin every day. We have to live
with our skin the rest of our lives. How you look affects how you feel
and how others treat you. Don’t do the stupidest things to your skin.

Stupidest Mistake #1 Using Soap

You’re probably thinking I’m nuts. Don’t we need soap to be clean and
get rid of germs? Your sebaceous glands keep your skin at a pH between
5.5 and 6.5 (slightly acidic) for optimal health. Most soap is very alkaline
and strips your skin of its protective oils. What may feel “squeaky clean”
is really dehydrated and vulnerable to free radical damage. All soaps, shampoos,
shaving cream, moisturizers, and cosmetics should be pH balanced to protect
your skin. It may sound like I am overreacting, but it makes a difference.

Stupidest Mistake #2 Mineral Oil

Baby oil is 100% mineral oil. Why? Cloth diapers needed a barrier between
the baby’s skin and wet diaper. With absorbent paper diapers, an oil barrier isn’t needed.
So now we can use baby products that nurture your baby’s or grandbaby’s skin so it can
breathe and not get diaper rash. In the U.S. most cosmetic companies use mineral oil
because it is cheaper than water-based alternatives and it seems to moisturize
because it coats your skin. Your body is water based and like oil and vinegar
salad dressing, mineral oil doesn’t interact much with your water based skin.

Most European countries ban mineral oil from cosmetics and skin care products.
Some pricey cosmetics even use water-based moisturizers in Europe and mineral oil-based
moisturizers in the U.S. Mineral oil coats your skin, clogs your pores, and prevents
your skin from breathing. It keeps your skin from exfoliating dead skin cells and toxins.
It keeps your skin from absorbing vitamins, nutrients, and antioxidants in a moisturizer.

Stupidest Mistake #3 Fragrances and Dyes

The most common causes of skin reactions and allergic reactions are the fragrances
and dyes that are added to soaps, shampoos, shaving cream, moisturizers, and cosmetics.
Having your hair smell like coconuts or mangos or bananas or be a pretty color often
comes with a cost. For the healthiest skin–no fragrances, no dyes.

Stupidest Mistake #4 Sun Damage

Most people don’t get enough sun. Sun is vital to feeling good and avoiding depression.
Like bears, many people respond to less sunlight in the winter by becoming depressed,
grouchy, and less active. Our bodies use sunshine to produce Vitamin D. Many Americans
have insufficient Vitamin D, a vitamin that helps with calcium absorption and
preventing osteoporosis. By all means, try to get some sunshine every day.

But sun also is by far the biggest cause of skin damage–wrinkling, drying, and skin cancer.
Skin cancer is three times more common than breast cancer and lung cancer combined
and accounts for half of new cancer diagnoses in the U.S. Sun tans are a sign of sun damage
to the skin and sunburn greatly increases the risk of skin cancer. Sun tans may look good
in the short run but in the long run they contribute to leathery, wrinkled skin and a
much higher risk of skin cancer.

If you insist on a suntan, ask me about a safe way to tan your skin without the sun or with
less sun. With the ozone depletion, sunscreen becomes even more important to healthy skin.
For prolonged sun exposure, use a sunscreen and if your skin gets red, a post sun skin treatment.
For modest sun exposure, use a moisturizer that includes a sunscreen.

Seeing Your Future

Imagine it is tomorrow morning and you are looking in the bathroom mirror.
Make a mental snapshot of how that looks now. Now imagine that 20 years
have passed and during those 20 years you didn’t give your skin much thought
–and now it shows in dry, wrinkly, perhaps even leathery skin with age spots.
It has some suspicious areas that you need to have your doctor check to
make sure it isn’t skin cancer. You say to yourself as Satchel Paige said,

“If I had known I was going to live so long, I would have taken better care of myself.”
Make a snapshot of the picture. Now imagine that tomorrow you start being kind
to your skin–using skin care products that are pH balanced, free of mineral oil,
free of fragrances, and free of dyes. You use a botanically based moisturizer
that includes a sunscreen and you are careful about sun exposure. Within days
your skin starts feeling softer and smoother and has a healthier glow. Within weeks
wrinkles get a little smaller and scarcer. And 20 years later your skin still looks good.
Which future do you want? Which image do you want to have to look at for several decades?

Quotes

Won’t you come into my garden? I would like my roses to see you.
~Richard Sheridan
The saying that beauty is but skin deep is but a skin deep saying.
~John Ruskin

Humor

The hung over barber nicked the customer he was shaving.
Annoyed, the customer quipped, “See what happens when you drink too much?”
“Yeah,” said the barber, “it makes skin more sensitive.”


Anti-Aging Psychologist Dr. Michael Brickey is keynote speaker and author of the Oprah-featured book, Defy Aging and 52 baby steps to Grow Young. The books and his Reverse Aging anti-aging hypnosis CDs comprise his anti-aging system.

Posted in aging, anti-aging, cosmetics, health, skin care, sun damage | No Comments »

2-Minute Aging Antidote

Posted by drbrickey on January 12, 2008

Anti-Aging Psychologist, Dr. Michael Brickey

Action to take

Journal the lesson you learn each day.

Why

At lunch today a fellow professional speaker, Marie Pollack,
talked about how she developed a habit of journaling what
she learned each day. I asked myself why I had never thought of this.

Because of Marie’s example, I started a daily lesson journal.
I haven’t kept a diary or journal as I imagined it would
just log mundane events. However, the two minutes it takes
to log the day’s lesson is a great antidote to aging.
It prods you to look for the good and for the lesson.

Learning something new each day is a great way to stay young.
Learning a lesson every day is even better. If you learn more than
300 lessons a year, you are destined to be a very wise person.
Will they all be keepers? If only ten percent seem profound
next year, you still have about three dozen a year.

How does one become a family patriarch or matriarch?
Learning hundreds of lessons a year makes you a natural.
Want to pass on a legacy to children, grandchildren, or others?
How many people learn several hundred lessons each year?

An insight is usually but a fleeting idea unless it is captured on paper.
What could be a simpler way to stay young, positive, and see the
big picture than logging a lesson a day? Writing is one of the best
antidotes to aging I know.

Quotes

Experience is a hard teacher because she gives the test first,
the lesson afterward.
~How to be a Winner, This Week, 14 August 1940

The diary is an art form just as much as the novel or the play.
The diary simply requires a greater canvas.
~Henry Miller

The biggest lesson I have ever learned is the stupendous importance
of what we think. If I knew what you think, I would know what you are,
for your thoughts make you what you are; by changing our thoughts,
we can change our lives.
~Dale Carnegie


Anti-Aging Psychologist Dr. Michael Brickey is keynote speaker and author of the Oprah-featured book, Defy Aging and 52 baby steps to Grow Young. The books and his Reverse Aging anti-aging hypnosis CDs comprise his anti-aging system.

Posted in aging, journaling, life lessons, vitality | No Comments »